Contact

Lesley Sillaman
Havas PR
412 456 7839 tel
lesley.sillaman@havasww.com

News

Go Back To All Articles Jul 16 2013

Nike Vision and Transitions Optical Custom Adaptive Sunglasses on Display at 2013 Major League Baseball All-Star Game®

Chevrolet Home Run Derby and All-Star Game participants wearing Transitions® adaptive sun lenses in Nike® frames

PINELLAS PARK, Fla., July 16, 2013 – Major League Baseball players participating in this week’s Major League Baseball Chevrolet Home Run Derby and All-Star Game® received custom-made sunglasses from Nike Vision and Transitions Optical, featuring an adaptive sun lens that changes color and tint as light changes.

The lenses feature an exclusive Transitions® adaptive lens with a red flash-mirror coating in a Nike Show X2 frame, engineered for advanced sport performance.

“The custom Nike MAX Transitions product is a terrific way to display our advanced technology to a national audience,” said Grady Lenski, managing director, adjacencies, Transitions Optical. “The quickly changing light conditions of an evening baseball game provide the perfect forum for adaptive lenses,” he added.

The custom product is the latest collaboration between Nike Vision and Transitions Optical. Previously, the company has released three commercially available Nike® MAX Transitions® products designed for specific outdoor sport activities. Nike MAX Speed, Golf and Outdoor tint lenses are available for purchase at NikeStore.com. Eyecare professionals can order product and point of sale materials through their Marchon representative.

Nike MAX Transitions custom sunglasses



ABOUT TRANSITIONS OPTICAL

Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® adaptive sunglass line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.

For more information, visit Transitions.com/Sunwear/ or NikeVision.com/Transitions.