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What’s New Out There: Transitions® Signature™ Lenses enhances visual experience of lens wearers in the Philippines

Modern lens wearers need not suffer from harmful UV rays and glare as Transitions Optical launches its latest Transitions® Signature™ lenses in the country. It is the most responsive adaptive lens, developed with the latest Chromea7™ technology and tested with an exclusive measurement methodology, Life360™, which enhances the visual experience of lens wearers.

“These lenses are developed with lens wearers who lead a busy lifestyle in mind. They go in and out of office buildings and travel around the world, staying in countries with different climates and especially the consistent hot climate in Asia. They need the best protection for their eyes without compromising clear and sharp vision,” said Lance Lim, Transitions Optical marketing manager.

Transitions Optical is the leading provider of photochromics–lenses that change its tint according to light exposure – to optical manufacturers. Transitions Optical employs a unique state-of-the-art light management technology in every lens design, making it a popular choice among lens wearers.

The latest Transitions® Signature™ lenses are made with Chromea7™ technology, an exclusive dye formulation which enables the lenses to be more responsive to the smallest change in light condition outdoors while maintaining clarity indoors. Chromea7™ also made the lenses more responsive to hot climates such as Asia. This scientific breakthrough increases the lenses’ sensitivity to light – allowing them to adapt well across various environmental conditions – and capture colors and images more vividly, leading to a superior and more comfortable wearing experience unlike any other.

To ensure its flawless assimilation in real life, Transitions Optical developed and pioneered the Life360™ methodology, which is a more holistic approach compared to current traditional lab-testing models practiced in the industry.

Through the Life360™ methodology, Transitions® Signature™ lenses have undergone rigorous testing and evaluation in more than 200 real life conditions and 1,000 scenarios in different countries, including Thailand and the Philippines. These scenarios are comprised of combinations of different temperatures, angles of light, UV light, weather conditions, and geographical locations, which ensure the lenses versatility across a variety of settings for all lens wearers.

Furthermore, lens wearers of both clear and photochromic glasses were also tested. According to Transitions Optical’s Life360 research, 82 percent of clear lens wearers and 93 percent of photochromic lens wearers reported an enhanced visual experience with Transitions® Signature™ lenses. Participants said that the lenses had improved responsiveness in more situations, registered faster activation speed and fade back while maintaining clarity of vision indoors and at night.

“The high humidity experienced by countries near the equator means that various levels of cloud cover across the region result in more indirect sunlight. Transitions® Signature™ lenses’ level of tint adapts to all outdoor conditions, making them the smart choice for all-day protection as today’s wearers commute between indoor and outdoor environments, as well as travel from region to region,” Lim said. Transitions® Signature™ lenses are currently available at all authorized eye care practitioners in a range of materials and designs. For more information, please visit http://www.transitions.com/en-ph/. Transitions and the swirl are registered trademarks and Transitions Signature and Chromea7 are trademarks of Transitions Optical, Inc. ©2014 Transitions Optical, Inc.

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