A HISTORY OF INNOVATION

As the creator of the number-one eyecare professional-recommended photochromic lenses worldwide, we are proud of our history of continuous innovation.


Transitions Optical announced a new adaptive shield product with SHOEI® Safety Helmet Corporation. The SHOEI® Transitions® CWR-1 adaptive face shield will fit SHOEI’s #1 selling full-face helmet in North America, the RF-1200.

Bell® Powersports and Transitions Optical, Inc. further expanded their six-year relationship and announced that a Transitions® adaptive face shield will be included as standard on the new Bell® Qualifier DLX helmet.

Transitions Optical expanded its product offerings with Dragon Alliance to include EnduroX trail sunglasses.



Transitions Optical expanded its technology into snow sports, announcing snow goggle products with Nike and Dragon Alliance. The Nike Khyber and Command goggles, and the Dragon® Advanced Project X (APX) and Advanced Project Xs (APXs) goggles debuted to strong customer demand.

Transitions Optical partnered with ESS to introduce a new ballistic Crossbow eyeshield, using a Transitions® adaptive sun lens.





Bell Helmets expanded their popular line of Bell® Transitions® adaptive face shields into the Latin America and Australia markets.

Nike Vision and Transitions Optical partnered to produce a custom-made adaptive sunglass for players participating in the Major League Baseball Chevrolet Home Run Derby and All-Star Game®.

 



Transitions® Vantage™ lenses are launched.  These groundbreaking lenses feature variable polarization, which means that they are virtually clear indoors and darken and polarize outdoors.  

Nike® Max Transitions® sunglasses are launched.  Paul Casey, PGA tour professional, makes a hole-in-one at Doral while wearing his Nike® Max Transitions® Golf Tint sunglasses.

 



Transitions Optical introduced Transitions® XTRActive® lenses, with new technology that allows the lenses to get extra dark and activate behind the windshield.

Callaway® NEOX® Transitions sunglasses were launched.
Transitions Optical expanded its photochromic motorcycle helmet shield product offering through its partnership with Bell Helmets.

 



Transitions Optical continued to expand its family of brands with the Transitions® line of performance sunwear lenses and shields, specifically designed for outdoor activities.

Transitions Optical launched the first commercially viable photochromic shield for motorcycle helmets.

Transitions Optical is named a Gallup® Great Workplace for achieving employee engagement results that demonstrate we have one of the most productive and engaged workforces in the world. We have won every year since!

 



Lenses with the most advanced photochromic technology ever were released.  They changed faster than ever from clear indoors to dark outdoors, making changes in light almost imperceptible to most wearers. They also featured improved darkness in high temperatures.

 





A manufacturing facility in Thailand was opened.

Transitions® Drivewear® was launched, introducing the first polarized Transitions sun lens designed specifically to enhance vision for driving.




The next generation of Transitions® lenses was introduced, utilizing a more advanced technology to create lenses that are clearer indoors and darker outdoors.

“Eye Didn’t Know That!™,” the industry’s most extensive education campaign, was launched in the US.  This consumer education program included a traveling science center exhibit around the US, and still includes an education website, www.eyedidntknowthat.com, and a youth education program.

Transitions Optical launched its first photochromic sunwear product with Oakley.  Over the years, top athletes and Olympians have worn Oakley® Transitions® performance sunglasses.

 

 


Transitions® lenses became the first lenses ever to meet the requirements of the American Optometric Association of Ultraviolet Absorbers/Blockers.  This seal assures customers that they are receiving protection from UV light.

 

 

 

 

Transitions Optical continues to innovate, and lenses with even more advanced technology were launched, raising the bar for the photochromic performance of impact-resistant and ultrathin plastic eyeglass lenses.

 

 

 



The next generation of Transitions® lenses was introduced and the first Transitions® lenses made of impact-resistant Trivex® were produced.

 







Transitions® lenses were now available for virtually every prescription. And even those with stronger prescriptions could now wear Transitions lenses in thinner plastic lenses.

 

 





Production was expanded to the Philippines with a new facility.









A new production plant and sales force was built in Brazil.









Transitions® lenses III 1.50 were introduced.  Transitions lenses became available in impact-resistant polycarbonate material.

 





An even faster-acting specialty lens, Transitions® III lenses, were launched.
We opened our sales office in Canada.

The Transitions Academy, an annual gathering where industry professionals learn how to understand their customers and businesses from every angle, was held for the first time.

 

 



Offices were opened in Asia-Pacific and South America, and a production facility was opened in Australia.

 

 






Our global expansion began with a marketing office and manufacturing site in Europe.
Transitions® lenses became available for an even wider variety of prescriptions.









Transitions® Plus lenses were launched.

 



 

 


Manufacturing began in Pinellas Park, Florida. For the first time, people could buy lightweight plastic photochromic lenses.








Started as a joint venture between PPG Industries and Essilor International S.A., the brand-new company, Transitions Optical, Inc., was introduced to the industry.